# Lead Recorder

> Lead Recorder matches every call, form submission, and booking on a website to the exact ad, search term, or post that produced it, using one JS snippet and first-party data. No GTM setup, no event tracking knowledge required.

Built for small businesses, agencies, contractors, and web designers who want to know where their leads actually came from without hiring someone to configure Google Tag Manager. Flat pricing, no usage fees.

It doesn't do general web analytics. It doesn't track page views or build funnels. It answers one question: which source produced this specific lead.

## Product

- [Homepage](https://www.leadrecorder.com/): What Lead Recorder does, with a live interactive demo.
- [Pricing](https://www.leadrecorder.com/pricing): Business, Studio, and Agency plans.
- [Lead source tracking](https://www.leadrecorder.com/features/lead-source-tracking): How leads get matched to their originating source.
- [Form tracking](https://www.leadrecorder.com/features/form-tracking): Matching form submissions to source, across page builders and CRMs.
- [Phone click tracking](https://www.leadrecorder.com/features/phone-click-tracking): Matching click-to-call and phone bookings to source.
- [Live demo](https://www.leadrecorder.com/demo): An interactive dashboard using real tracked data.
- [Security](https://www.leadrecorder.com/security): How data is collected, stored, and secured.

## Compare

- [Lead Recorder vs CallRail](https://www.leadrecorder.com/vs/callrail)
- [Lead Recorder vs WhatConverts](https://www.leadrecorder.com/vs/whatconverts)
- [Lead Recorder vs GA4](https://www.leadrecorder.com/vs/ga4)

## Use cases

- [For agencies](https://www.leadrecorder.com/agencies): Reporting client-attributable leads without extra tooling.
- [For contractors](https://www.leadrecorder.com/contractors): Tracking which ads and searches actually produce booked jobs.
- [For web designers](https://www.leadrecorder.com/web-designers): Adding lead tracking to client sites without a dev budget.

## Documentation

- [Docs](https://www.leadrecorder.com/docs): Setup guides by page builder and CRM.
- [Connect Lead Recorder to Claude](https://www.leadrecorder.com/connect/lead-recorder-to-claude): Querying lead data from Claude via MCP.
- [Lead Recorder for ChatGPT](https://www.leadrecorder.com/integrations/chatgpt): Querying lead data from ChatGPT via the same MCP server, as a ChatGPT plugin.
- [Connect Lead Recorder to Gemini](https://www.leadrecorder.com/connect/lead-recorder-to-gemini)
- [Connect Lead Recorder to Grok](https://www.leadrecorder.com/connect/lead-recorder-to-grok)

## Data and guides

- [Stats](https://www.leadrecorder.com/stats): Real, anonymised attribution data pulled from tracked sites.
- [How many visits before people enquire](https://www.leadrecorder.com/how-many-visits-before-people-enquire): Data on visit counts before a lead converts.
- [What is lead tracking](https://www.leadrecorder.com/what-is-lead-tracking)
- [Best lead tracking software](https://www.leadrecorder.com/best-lead-tracking-software)
- [Free lead tracking software](https://www.leadrecorder.com/free-lead-tracking-software)
- [First-party lead tracking](https://www.leadrecorder.com/first-party-lead-tracking): What first-party and cookieless tracking mean, and the honest limits.
- [How to convince your boss](https://www.leadrecorder.com/convince-your-boss): A copy-paste pitch and objection answers for getting internal buy-in.
- [Resources](https://www.leadrecorder.com/resources): Guides, ebooks, and free tools in one index.

## Company

- [About](https://www.leadrecorder.com/about): Who built Lead Recorder and why.
- [Privacy](https://www.leadrecorder.com/privacy)
- [Terms](https://www.leadrecorder.com/terms)

## Optional

- [Blog](https://www.leadrecorder.com/blog)
- [Free tools](https://www.leadrecorder.com/tools)
- [Partners](https://www.leadrecorder.com/partners)
- [Certified partners](https://www.leadrecorder.com/certified-partners)