For trade businesses

See which ads bring youreal jobs, not just clicks

You spend money on Google Ads and SEO. Lead Recorder shows which ads, searches and pages turn into actual calls and quote requests.

Free plan forever · 30 second setup · No credit card

leadrecorder.com/dashboard
Live feed
Today · 47 leads

Found you via Google Ads · "best plumber near me"

Sarah M.Form
/contact

Found you via Organic Search · "emergency electrician"

James C.Booking
/book

Found you via Facebook Ads

Emma W.Form
/quote

↑ This is what real leads look like — every call click and quote form, tagged with the ad or search that brought it in.

“Are my ads actually getting me jobs?”

Most tradies pay for Google Ads or an SEO company and just have to trust it's working. Google Analytics tells you sessions and click-through rates. It doesn't tell you if anyone actually called or booked a job.

Before
What GA4 tells you

source / medium: google / cpc

campaign: spring_2024_plumber

sessions: 847

conversions: ???

event_count: 12,847

engagement_rate: 54.2%

“So... did my ads actually get me any leads?”

After
What Lead Recorder tells you

Sarah Mitchell submitted your contact form

Found you via Google Ads · “best plumber near me”

James Cooper clicked your phone number

Found you via Organic Search (Google)

“2 leads from Google today. One paid, one organic.”

Know exactly what
brought you the job

No dashboards to learn, no reports to build. Every lead shows you what they searched, what ad they clicked, and what pages they looked at before they called.

Which channel drove it
Google Ads, SEO, Facebook, referral, or direct
The exact search term
What they typed to find you
Every page they looked at
Before they called or sent a quote request
Source
Google Ads · “best plumber near me”
The exact search term. GA4 can't show you this
/Landing page
0s
/servicesServices
45s
/aboutAbout us
1m 20s
/contactContact
2m 05s
✓ Form submittedConverted!
2m 30s

This month's sources

47 total leads

See exactly which channel is driving leads, no digging through reports.

Google Ads
18 leads38%
Organic Search
13 leads28%
Direct
8 leads17%
Facebook
5 leads11%
Referral
3 leads6%

Set up in 30 seconds.
See your first lead the same day.

No number pools, no conversion events to configure, no waiting days for reports to populate.

01

Add one script tag to your website

Do it yourself in a couple of minutes, or send it to whoever built or manages your site — it's the same kind of tag as a Facebook pixel.

02

We start tracking calls and quote forms

Every phone number click and form submission on your site is picked up automatically. Nothing else to configure.

03

Each lead gets tagged with its source

Google Ads (with the keyword), organic search (with the search term), Facebook, referral, or direct — attached to every single lead.

04

Check your dashboard, or just wait for the email

See every lead as it comes in, or get an email alert the moment someone calls or enquires.

Built for busy trade businesses

Nothing to configure, nothing to learn — just a clear answer to which marketing spend is actually working.

See which keyword actually works

Every lead is tagged with the exact Google Ads keyword or organic search term that brought them to your site — not just "Google / cpc".

Catches calls, not just forms

We detect when someone clicks your phone number, not just when they fill out a quote form. Most tradie leads start with a tap-to-call.

Know if your SEO is paying off

See which organic search terms and pages are actually turning into enquiries, so you can tell your SEO person what's working.

One script tag, no tech skills needed

Add it yourself in a couple of minutes, or send it to whoever built your website. Works with WordPress, Wix, Squarespace, GoDaddy, or a custom build.

Get notified the moment a lead comes in

Email alerts so you're not checking a dashboard all day — you'll know as soon as someone calls or submits a form.

Free plan, no credit card

Start seeing your leads today without paying anything or talking to a salesperson.

“I run SEO Growth, a Sydney agency managing 130+ client campaigns. I can watch leads come in live and see exactly what page, ad, or search brought them there.”
Tom Galland
Tom Galland
Founder, SEO Growth
130+ campaigns tracked

Questions tradies actually ask

Plain answers, no marketing jargon.

Do I need to be techy to set this up?

No. It's one line of code added to your website — the same kind of thing as a Facebook pixel or a Google Ads tag. If you're not comfortable doing it yourself, send it to whoever built or manages your website and it takes them a couple of minutes.

Does this replace my Google Ads or my SEO company?

No — it doesn't run your ads or do your SEO. It shows you which of them are actually bringing in calls and quote requests, so you can have that conversation with your marketing person backed by real numbers instead of guessing.

Can it tell me about phone calls, not just quote forms?

We detect when someone clicks your phone number on your site and show you exactly where they came from. We don't record or transcribe the call itself — if you need call recording and dynamic phone numbers, a dedicated call tracking tool is the better fit for that.

Is it actually free, or is that a trial?

The free plan has no time limit and no credit card required. It's free for as long as you want it to be, on one site with your last 10 leads. Paid plans start at $19/mo if you need more history, more sites, or email alerts.

Will this slow down my website?

No. It's a single lightweight script, the same category of tag as a Facebook pixel or Google Analytics — it won't be noticeable to your visitors or hurt your page speed.

What if I use Wix, GoDaddy, Squarespace, or someone else built my site?

Doesn't matter. Anywhere you can add a script tag to your site's header works — WordPress, Webflow, Squarespace, Wix, Shopify, GoDaddy, or a fully custom build.

More questions? Email us and we'll reply within a few hours.

Stop guessing which
ads are working.

One script tag. Free forever on the entry plan. See your first tracked lead today.

Free plan available · No credit card required · Cancel anytime