Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads
↑ This is what real leads look like — every call click and quote form, tagged with the ad or search that brought it in.
“Are my ads actually getting me jobs?”
Most tradies pay for Google Ads or an SEO company and just have to trust it's working. Google Analytics tells you sessions and click-through rates. It doesn't tell you if anyone actually called or booked a job.
source / medium: google / cpc
campaign: spring_2024_plumber
sessions: 847
conversions: ???
event_count: 12,847
engagement_rate: 54.2%
“So... did my ads actually get me any leads?”
Sarah Mitchell submitted your contact form
Found you via Google Ads · “best plumber near me”
James Cooper clicked your phone number
Found you via Organic Search (Google)
“2 leads from Google today. One paid, one organic.”
Know exactly what
brought you the job
No dashboards to learn, no reports to build. Every lead shows you what they searched, what ad they clicked, and what pages they looked at before they called.
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
Set up in 30 seconds.
See your first lead the same day.
No number pools, no conversion events to configure, no waiting days for reports to populate.
Add one script tag to your website
Do it yourself in a couple of minutes, or send it to whoever built or manages your site — it's the same kind of tag as a Facebook pixel.
We start tracking calls and quote forms
Every phone number click and form submission on your site is picked up automatically. Nothing else to configure.
Each lead gets tagged with its source
Google Ads (with the keyword), organic search (with the search term), Facebook, referral, or direct — attached to every single lead.
Check your dashboard, or just wait for the email
See every lead as it comes in, or get an email alert the moment someone calls or enquires.
Built for busy trade businesses
Nothing to configure, nothing to learn — just a clear answer to which marketing spend is actually working.
See which keyword actually works
Every lead is tagged with the exact Google Ads keyword or organic search term that brought them to your site — not just "Google / cpc".
Catches calls, not just forms
We detect when someone clicks your phone number, not just when they fill out a quote form. Most tradie leads start with a tap-to-call.
Know if your SEO is paying off
See which organic search terms and pages are actually turning into enquiries, so you can tell your SEO person what's working.
One script tag, no tech skills needed
Add it yourself in a couple of minutes, or send it to whoever built your website. Works with WordPress, Wix, Squarespace, GoDaddy, or a custom build.
Get notified the moment a lead comes in
Email alerts so you're not checking a dashboard all day — you'll know as soon as someone calls or submits a form.
Free plan, no credit card
Start seeing your leads today without paying anything or talking to a salesperson.
“I run SEO Growth, a Sydney agency managing 130+ client campaigns. I can watch leads come in live and see exactly what page, ad, or search brought them there.”

Free to start. No credit card.
Most trade businesses run fine on Free or Starter. Upgrade if you add more sites or want email alerts.
Free
Get started and see it working.
- 1 site
- Last 10 leads
- 2,000 sessions/mo
- All lead types
- Page journeys
- 1 team member, 1 client
Starter
For growing businesses tracking more than one site.
- 3 sites
- Unlimited leads
- 15,000 sessions/mo
- Lead statuses
- Email support
- 2 team members, 3 clients
Growth
PopularFor teams that need alerts, exports, and more sites.
- 10 sites
- Unlimited leads
- 75,000 sessions/mo
- Email alerts
- CSV export
- 5 team members, 10 clients
Agency
For agencies managing clients at scale.
- Unlimited sites
- Unlimited leads
- 300,000 sessions/mo, pooled
- White label
- Priority support
- Unlimited team & clients
Questions tradies actually ask
Plain answers, no marketing jargon.
Do I need to be techy to set this up?
No. It's one line of code added to your website — the same kind of thing as a Facebook pixel or a Google Ads tag. If you're not comfortable doing it yourself, send it to whoever built or manages your website and it takes them a couple of minutes.
Does this replace my Google Ads or my SEO company?
No — it doesn't run your ads or do your SEO. It shows you which of them are actually bringing in calls and quote requests, so you can have that conversation with your marketing person backed by real numbers instead of guessing.
Can it tell me about phone calls, not just quote forms?
We detect when someone clicks your phone number on your site and show you exactly where they came from. We don't record or transcribe the call itself — if you need call recording and dynamic phone numbers, a dedicated call tracking tool is the better fit for that.
Is it actually free, or is that a trial?
The free plan has no time limit and no credit card required. It's free for as long as you want it to be, on one site with your last 10 leads. Paid plans start at $19/mo if you need more history, more sites, or email alerts.
Will this slow down my website?
No. It's a single lightweight script, the same category of tag as a Facebook pixel or Google Analytics — it won't be noticeable to your visitors or hurt your page speed.
What if I use Wix, GoDaddy, Squarespace, or someone else built my site?
Doesn't matter. Anywhere you can add a script tag to your site's header works — WordPress, Webflow, Squarespace, Wix, Shopify, GoDaddy, or a fully custom build.
More questions? Email us and we'll reply within a few hours.
Stop guessing which
ads are working.
One script tag. Free forever on the entry plan. See your first tracked lead today.
Free plan available · No credit card required · Cancel anytime