Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads
↑ This is a simulated dashboard. Real leads appear just like this — no number pools to configure first.
These aren't really the same tool
WhatConverts is a full lead-tracking platform built for agencies running call-heavy campaigns across many clients. Lead Recorder is a focused attribution tool for anyone who just wants to know where their form and click leads came from, without the setup or the price tag.
Pick WhatConverts if you need
- Dynamic number insertion, call recording and transcription
- Chat and ecommerce transaction tracking
- 1,000+ native integrations
- Deep multi-touch attribution across many campaigns
Pick Lead Recorder if you need
- To know which ad, keyword, or channel drove each lead
- Setup in minutes, not a number-pool project
- A flat price, no per-lead or per-minute charges
- A simple link clients can check without GA4
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
“20-minute setup” looks different in practice
WhatConverts' call tracking needs a number pool decision before you've seen a single lead. Lead Recorder skips that step entirely because it isn't tracking calls — just where the click came from.
- 1.Add the tracking script (manual, GTM, or WordPress plugin)
- 2.Set up a number pool for call tracking
- 3.Decide: one all-traffic pool, or per-campaign pools
- 4.Connect forms, chat, and any integrations you need
“Which pool do I put this campaign in again?”
- 1.Paste one script tag in your site header
- 2.Done. Leads start appearing in your feed
“Two minutes, and I'm already seeing leads.”
Feature by feature
We don't try to match every WhatConverts feature. Here's exactly where we overlap and where we don't.
← Swipe to see the WhatConverts column →
WhatConverts features and pricing checked directly against whatconverts.com/pricing on July 13, 2026. Their pricing can change — confirm current details at whatconverts.com, and email us if anything here is out of date.
Here's the dashboard you'd be looking at
No re-created UI, no stock screenshots. This is what it looks like once you're logged in.
Every lead in one feed, tagged with the source that brought it.
See it in 30 seconds
From an anonymous GA4 session to the exact ad, keyword, and phone call that closed it.
We use this ourselves, every day
Lead Recorder isn't a landing page for a tool nobody runs on real client traffic.
“I run SEO Growth, a Sydney agency managing 130+ client campaigns. I can watch leads come in live and see exactly what page, ad, or search brought them there.”
“My client doesn't understand GA4. Now I just share their Lead Recorder link and they can see every lead themselves. Saves me hours every month.”
James Howard, Today Marketing
One flat price.
No usage bill at the end of the month.
WhatConverts bundles a usage credit into each plan, then charges per lead, per call minute, and per phone number once you go over it. Lead Recorder plans include unlimited leads at every paid tier — the price you see is the price you pay.
Lead Recorder
$0 free forever · $19 Starter · $49 Growth · $199 Agency (unlimited sites, unlimited leads). No overage fees.
WhatConverts
$30-$160/mo single account · $500-$1,250/mo agency, plus per-lead, per-minute, and per-number overage charges.
Agency plan, base price
per monthUnlimited client sites on both, but only one of these numbers is the whole bill.
WhatConverts charges on top of the base plan for each lead, call minute, phone number, and transcription minute over the bundled credit — the striped section represents that uncapped overage, not a fixed amount.
Run your own numbers
See what WhatConverts' per-lead overage actually adds up to at your volume, next to a flat Lead Recorder plan.
Your Lead Recorder plan
You'd save $31.00/mo with Lead Recorder
Estimate only. Assumes WhatConverts' single-account Plus plan ($60/mo with a $30 usage credit, then 10¢ per form, chat, or transaction lead beyond that — their published rate as of July 2026). Excludes call tracking, which Lead Recorder doesn't offer. Your actual WhatConverts bill also depends on phone numbers, call minutes, and transcription, which aren't included here.
Switching over doesn't need a migration
You don't have to cancel WhatConverts to try Lead Recorder. Run both side by side and compare what each one shows you.
Add Lead Recorder alongside WhatConverts
Paste the Lead Recorder script tag into your site header next to your existing WhatConverts tracking. Both run at the same time, no conflicts.
Run them in parallel for a week
Compare the leads each tool shows you for the same traffic. We're confident our attribution holds up next to theirs.
Cancel WhatConverts when you're confident
If Lead Recorder is showing you what you need at a fraction of the price, downgrade or cancel your WhatConverts plan whenever you're ready.
Common questions
Straight answers, including where WhatConverts is the better fit.
Is Lead Recorder a full replacement for WhatConverts?
Not if you need phone call tracking, call recording, chat tracking, or a large integration marketplace — WhatConverts covers all of that. Lead Recorder is built specifically for one job: showing you which marketing source (Google Ads, SEO keyword, social, referral) drove each form submission or phone-number click. If that's the job you need done, Lead Recorder does it with a lot less setup and no usage-based fees.
Why is Lead Recorder cheaper?
Mostly because it does less, on purpose. WhatConverts prices for call infrastructure (phone numbers, call minutes, transcription) that Lead Recorder doesn't provide. Our flat $0/$19/$49/$199 plans cover unlimited leads and sites at each tier with no per-lead or per-minute charges.
Does Lead Recorder track phone leads at all?
We detect when a visitor clicks a phone number or link on your site and attribute that click to its source. We don't do dynamic number insertion, call recording, or transcription — if you need to know what was actually said on a call, WhatConverts is the right tool.
Can agencies use Lead Recorder for multiple clients?
Yes. The Agency plan is $199/mo flat for unlimited client sites with white-label branding and shareable client links included, no per-client or per-sub-account pricing.
How accurate is this comparison?
We checked every WhatConverts price and fee on this page directly against whatconverts.com/pricing on July 13, 2026. Pricing pages change, so if something here looks off or out of date, email us and we'll fix it — and it's always worth confirming current numbers at whatconverts.com before you decide.
More questions? Email us and we'll reply within a few hours.
See where your leads
really come from.
One script tag. Free forever on the entry plan. No credit card, no overage surprises.
Free plan available · No credit card required · Cancel anytime