Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads
↑ This is a simulated dashboard. Real leads appear just like this: no number pools to configure first.
These aren't really the same tool
WhatConverts is a full lead-tracking platform built for agencies running call-heavy campaigns across many clients. Lead Recorder is a focused attribution tool built around form and click leads, with a simpler call tracking add-on for anyone who also wants calls logged, without the setup or the price tag.
That question matters more than it should be this hard to answer: in our own tracked data, 19% of leads still show up as “Direct,” unattributed, even with tracking installed. Without any tracking at all, that figure is 100%. Lead Recorder is built to close that specific gap, nothing more.
Pick WhatConverts if you need
- Dynamic number insertion, call recording and transcription
- Chat and ecommerce transaction tracking
- 1,000+ native integrations
- Deep multi-touch attribution across many campaigns
Pick Lead Recorder if you need
- To know which ad, keyword, or channel drove each lead
- Setup in minutes, not a number-pool project
- A flat price, no per-lead or per-minute charges
- A simple link clients can check without GA4
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
“20-minute setup” looks different in practice
WhatConverts' call tracking needs a number pool decision before you've seen a single lead. Lead Recorder skips that step entirely because it isn't tracking calls, just where the click came from.
- 1.Add the tracking script (manual, GTM, or WordPress plugin)
- 2.Set up a number pool for call tracking
- 3.Decide: one all-traffic pool, or per-campaign pools
- 4.Connect forms, chat, and any integrations you need
“Which pool do I put this campaign in again?”
- 1.Paste one script tag in your site header
- 2.Done. Leads start appearing in your feed
“Two minutes, and I'm already seeing leads.”
Feature by feature
We don't try to match every WhatConverts feature. Here's exactly where we overlap and where we don't.
← Swipe to see the WhatConverts column →
WhatConverts features and pricing checked directly against whatconverts.com/pricing on September 10, 2026. Their pricing can change. Confirm current details at whatconverts.com, and email us if anything here is out of date.
Here's the dashboard you'd be looking at
No re-created UI, no stock screenshots. This is what it looks like once you're logged in.
Every lead in one feed, tagged with the source that brought it.
See it in 30 seconds
From an anonymous GA4 session to the exact ad, keyword, and phone call that closed it.
We use this ourselves, every day
Lead Recorder isn't a landing page for a tool nobody runs on real client traffic.
“I run SEO Growth, a Sydney agency managing 130+ client campaigns. I can watch leads come in live and see exactly what page, ad, or search brought them there.”
One flat price.
No usage bill at the end of the month.
WhatConverts' usage credit is $30 on every plan, from the $30 plan up to the $160 plan. The higher the tier you buy, the smaller the share of your usage it actually covers. Lead Recorder plans include unlimited leads at every paid tier: the price you see is the price you pay.
Lead Recorder
$39 Business · $99 Studio · $299 Agency (up to 25 sites, unlimited leads). No usage fees.
WhatConverts
$30-$160/mo single account · $500-$1,250/mo agency, all with the same size usage credit, plus per-lead, per-minute, and per-number overage charges on top.
Agency, Plus tier: 20 local service clients
per month4 numbers, 120 calls at 3 billable minutes, and 80 form leads per client, transcription on. Only one of these numbers is the whole bill.
Worked from WhatConverts' own published agency rates as of September 10, 2026: 80 numbers at $1.75, 7,200 call minutes at 4¢, 7,200 transcription minutes at 2¢, and 1,600 form leads at 10¢, less the $250 usage credit. That's $982/mo against a $500 sticker, or $1,632 white labelled. Recheck at whatconverts.com/pricing, rates change.
Run your own numbers
See what WhatConverts' per-lead overage actually adds up to at your volume, next to a flat Lead Recorder plan.
Your Lead Recorder plan
At this volume the two land within $19.00 of each other
Estimate only. Assumes WhatConverts' single-account Plus plan ($60/mo with a $30 usage credit, then 10¢ per form, chat, or transaction lead beyond that, their published rate as of September 2026). Excludes call tracking: Lead Recorder's version is a flat $29/mo add-on with 150 minutes included, not a per-form or per-minute meter, so it doesn't scale with volume the way this calculator models. Your actual WhatConverts bill also depends on phone numbers, call minutes, and transcription, which aren't included here.
Switching over doesn't need a migration
You don't have to cancel WhatConverts to try Lead Recorder. Run both side by side and compare what each one shows you.
Add Lead Recorder alongside WhatConverts
Paste the Lead Recorder script tag into your site header next to your existing WhatConverts tracking. Both run at the same time, no conflicts.
Run them in parallel for a week
Compare the leads each tool shows you for the same traffic. We're confident our attribution holds up next to theirs.
Cancel WhatConverts when you're confident
If Lead Recorder is showing you what you need at a fraction of the price, downgrade or cancel your WhatConverts plan whenever you're ready.
Common questions
Straight answers, including where WhatConverts is the better fit.
Is Lead Recorder a full replacement for WhatConverts?
Not if you need dynamic number insertion, call recording, chat tracking, or a large integration marketplace. WhatConverts covers all of that. Lead Recorder's core job is showing you which marketing source (Google Ads, SEO keyword, social, referral) drove each form submission or phone-number click, with a simpler call tracking add-on (real number, forwarding, logged as a lead) for anyone who also wants calls captured. If that combination covers what you need, Lead Recorder does it with a lot less setup and no usage-based fees.
Why is Lead Recorder cheaper?
Mostly because it does less, on purpose. WhatConverts prices for transcription, dynamic number insertion, and chat tracking that Lead Recorder doesn't provide, and its call infrastructure is metered per minute and per number. Our flat $39/$99/$299 plans cover unlimited leads at every tier with no per-lead charges, and the optional call tracking add-on is a flat $29/mo rather than a per-minute meter.
Does Lead Recorder track phone leads at all?
Two ways. Every plan detects when a visitor clicks a phone number on your site and attributes that click to its source, at no extra cost. There's also a call tracking add-on ($29/mo, 2 numbers and 150 minutes included) that gives you a real phone number, forwards it to your business, and logs every call as a lead: caller, duration, and whether it connected. We don't do dynamic number insertion, call recording, or transcription; if you need to know what was actually said on a call, or want a number that automatically changes per visitor, WhatConverts is the right tool.
Can agencies use Lead Recorder for multiple clients?
Yes. The Agency plan is $299/mo flat for up to 25 client sites with white-label branding and shareable client links included, no per-client or per-sub-account pricing.
What's the catch with WhatConverts' $30 usage credit?
It doesn't grow with the plan. Every tier, from the $30 Call Tracking plan up to the $160 Elite plan, comes with the same $30 credit. So the more you pay for the plan, the smaller a share of your actual usage that credit covers. An agency on the $500/mo Plus Unlimited plan with a realistic client load can end up paying close to $982/mo once numbers, minutes, transcription, and form leads are added up. To be fair to WhatConverts: at genuinely low volume the credit really does cover everything, and the sticker price holds. It's usage at real scale where the gap opens up.
Does WhatConverts track keyword rankings?
No. WhatConverts has no rank tracking feature. The closest thing is a RankRanger integration, which pipes WhatConverts' lead reports into RankRanger's dashboards, it doesn't track keyword positions itself. If you need actual rank tracking, a dedicated tool like Ahrefs, SEMrush, or, for a free starting point, Google Search Console's position data, is a better fit than trying to get it out of a lead-tracking platform.
How accurate is this comparison?
We checked every WhatConverts price and fee on this page directly against whatconverts.com/pricing on September 10, 2026. Pricing pages change, so if something here looks off or out of date, email us and we'll fix it, and it's always worth confirming current numbers at whatconverts.com before you decide.
More questions? Email us and we'll reply within a few hours.
Or book a 30-minute walkthrough with Tom if you'd rather talk it through.
See where your leads
really come from.
One script tag. No credit card to start, no usage fees stacking on top.
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