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↑ Every lead, with its source, the moment it comes in — on the free plan too.
What's actually in the free plan
- 1 site
- Last 10 leads
- 2,000 sessions/mo
- All lead types
- Page journeys
- 1 team member, 1 client
Worth being upfront about: the free plan keeps your last 10 leads, not unlimited history — it's built to let you see source attribution actually working, not to run a growing pipeline on indefinitely. When 10 leads a month stops being enough, Starter is $19/mo.
Most of this category is a trial wearing "free" as a label
No countdown
A 14-day trial is a sales tactic with a deadline. The free plan here doesn't expire — it's a real tier, not a preview of one.
No card on file
Nothing to auto-charge if you forget to cancel. Sign up, connect a site, and see leads come in without handing over payment details first.
Real source attribution, not a stripped demo
Forms, phone taps, and bookings are all tracked with the same source attribution the paid plans use — the free tier is capped on volume, not features.
“Not a stripped demo” matters more than it sounds like it should: across a 1,145-lead dataset we track and publish, 52.7% of leads arrive as a phone tap rather than a form, and 45% land outside business hours — before 8am, after 6pm, or on a weekend. Tools that only attribute form fills, or only run during a trial window, miss most of that traffic by construction, free plan or not. See the full dataset →
Free plan, explained
Is this an actual free plan, or a free trial?
An actual free plan — it doesn't expire, and there's no credit card on file to auto-charge when a trial ends. Most "free" lead tracking software in this category is a 14-day trial with a paywall behind it; ours is a real tier of the product you can stay on indefinitely.
What exactly do I get for free?
1 site, Last 10 leads, 2,000 sessions/mo, All lead types, Page journeys, 1 team member, 1 client. One real limitation worth being upfront about: the free plan only keeps your last 10 leads, not a full unlimited history — it's built to let you see the product working properly, not to run a growing business on indefinitely.
What happens once I outgrow the free plan?
You'd move to Starter at $19/mo, which removes the 10-lead cap, adds unlimited leads and lead statuses, and covers up to 3 sites. See the full breakdown on the pricing page — there's no forced upgrade, the free plan just stays free plan whether you switch or not.
Is there a free lead tracking app I can download?
No native app to install — Lead Recorder is a web dashboard that works in any browser, on desktop or mobile, so there's nothing to download or update. For most people checking leads on their phone between jobs, that ends up being less friction than an app, not more.
Is Lead Recorder open source?
No, it's a hosted product, not an open-source project you'd self-host. The trade-off is a free-forever plan with automatic source attribution built in and running in minutes, versus something you'd need to set up and maintain yourself.
Connect a site in a few minutes
One script tag, no card required. See your first attributed lead land in the dashboard today.
Free plan available · No credit card required