Chrome Extension: Tracking Checker
Click the extension on any site to see if its phone numbers are tracked: tel: links, call tracking, Lead Recorder, GA4 and GTM.
Try it freeLead Tracking Spreadsheet Template
A free lead tracking template with source, status, follow-up dates and an automatic pipeline summary. Opens in Excel and Google Sheets.
Try it freeClick-to-Call Scanner
Scan any URL to find every phone number and enquiry path on the site, and see whether each one is actually being tracked.
Try it freeUTM Builder & Cleaner
Build clean, error-free UTM tracking links in seconds, with auto-lowercase formatting and quick-fill presets for Google Ads, Meta and email.
Try it freeScript & Pixel Checker
Scan any URL to check whether Google Tag Manager, GA4, Meta Pixel and Lead Recorder are actually installed in the page head.
Try it freeAttribution Health Check Calculator
Estimate how much lead value and ad spend GA4 misattribution might be hiding in your "direct" traffic.
Try it freeLead Report Generator
Paste a messy GA4 or Meta Ads CSV export and get a clean, client-ready summary with top channels and cost per lead.
Try it freeGA4 Attribution Model Checker
Check whether your GA4 property has the volume to actually run data-driven attribution, or is silently falling back to last-click.
Try it freeBooked vs. Billed Gap Calculator
Enter your monthly ad or agency spend, the leads reported to you, and the leads you can actually verify, and see what percentage of your spend is going toward leads nobody can account for.
Try it freeMarketing Channel Mix Reality Check
Compare what you spend on each marketing channel against the share of leads you assume it brings in, and see where a guess is furthest from your budget.
Try it freePhantom Lead Budget Calculator
Enter your monthly ad spend, the leads your channels report, and your actual lead count to see how many leads have no source attached and what they'd cost at your average cost-per-lead.
Try it freeUntagged Lead Cost Calculator
Enter your monthly marketing spend, total leads, and the share you can't confidently attribute to a channel to see the dollar amount you're spending blind.
Try it freeWhy we built these
These come out of the same work Lead Recorder does every day: clean UTMs, working pixels, defensible attribution numbers, reports clients actually read, and a template for the stage before any of that, tracking leads by hand. We turned them into free, standalone tools instead of keeping them internal.
These fix the inputs.
Lead Recorder handles what happens after.
Clean links and working pixels still can't tell you which visit became a lead. One script tag does, automatically, for every form fill and call.
No credit card required
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