GrokConnected to Lead RecorderHere's Bob's Plumbing for this month so far:
↑ A real reply, built from your account's data, not a mockup Grok has to guess at.
Why connect Lead Recorder to Grok?
Stop clicking through the dashboard for numbers you could just ask for.
No dashboard login for a quick check
Ask Grok for a site's report and get the numbers in the chat, without navigating to a login screen.
Multi-client monitoring without spreadsheets
Ask which client sites have gone quiet this week and get a straight answer, not a spreadsheet you have to build yourself.
Source and channel breakdowns on demand
Ask which channel, Google Ads, organic, referral, or direct, is driving leads for a site, right now.
Read-only by design
Every answer comes from a scoped, read-only connection. Grok can't edit, delete, or export a single lead record.
How to connect Lead Recorder to Grok
Three steps. Under two minutes. No code required.
Open Grok's connectors page
Go to grok.com/connectors, the connector management page for your Grok account.
Start a new custom connector
Click New Connector, then choose Custom.
Add the Lead Recorder server
Paste https://mcp.leadrecorder.com as the MCP server URL and complete the authentication prompt that follows. Lead Recorder's server registers itself automatically, so no manual client setup should be needed.
Need the full endpoint list or a manual setup reference? See the MCP server docs.
Example Grok prompts for Lead Recorder
Grok understands natural language, so just ask what you want to know.
“What sites do I have connected in Lead Recorder?”
“Write me this month's report for Bob's Plumbing.”
“Which channel drove the most leads for Bob's Plumbing this month?”
“Which of my client sites have gone quiet this week?”
“Has any client had zero leads in the last 7 days?”
How teams use Lead Recorder in Grok
Agencies
Ask Grok which of your client sites have gone quiet before a Monday call, instead of opening the dashboard for each one in turn.
In-house marketing teams
Ask Grok to write this month's report for a site, total leads, source breakdown, phone/form/email split, and paste it straight into your update.
Freelancers & tradies
Ask Grok how a site is doing between jobs, from your phone, without opening a dashboard.
What Lead Recorder data can you analyze in Grok?
Grok gets access to your full lead reporting, the same metrics and dimensions you already know from the dashboard.
Key Metrics
Key Dimensions
Why Lead Recorder for Grok?
Custom connector for Grok
Add Lead Recorder yourself from Grok's connector settings. Not in xAI's built-in catalog, no approval process behind it.
Read-only & scoped
Every tool is read-only and scoped to exactly what the connecting user could already see by logging in.
No lead PII exposed
Site names, domains, and aggregated counts only. Never an individual lead's name, email, or phone number.
Built for agencies
Check every client site's status in one conversation instead of clicking through a dashboard one at a time.
OAuth with automatic registration
A standard OAuth consent flow, with automatic client registration so there's nothing to configure by hand. Revoke access anytime from Account → API access.
Free on every plan
Included on the free plan and every paid plan. No extra cost, no separate contract.
Frequently asked questions
What is MCP?
Model Context Protocol, an open standard for connecting AI assistants like Grok to external tools and data sources. Lead Recorder runs its own remote MCP server, at mcp.leadrecorder.com, so Grok can query your account directly once it's added as a custom connector.
Do I need a paid Grok plan?
You need a Grok account with access to grok.com/connectors. xAI doesn't publicly specify which plan tiers include custom connector support, so check your account's connector settings if the option isn't there yet.
What can Grok actually see?
Only what the connecting user could already see by logging in: site names and domains, plus aggregated lead counts and breakdowns. No tool returns an individual lead's name, email, or phone number.
Can Grok change anything in my account?
No. Every tool is read-only, idempotent, and only touches the connected account's own data. There is no create, edit, or delete capability exposed.
Is this an official xAI or Grok integration?
No. Lead Recorder isn't listed in Grok's built-in connector catalog, and there's no approval process behind this. You add it yourself as a custom connector, pointing Grok at Lead Recorder's own MCP server.
Is this different from the Zapier or Make integration?
Yes. The Grok connector is read-only and only returns aggregated data. The Zapier/Make integration is a trigger that does expose per-lead contact details, since its job is to push new leads into other tools.
Does this cost extra?
No, it's included on every plan, including the free one. It uses the same underlying API as the Zapier/Make integration, issued from its own key so revoking one never affects the other.
How do I disconnect it?
Remove the connector from grok.com/connectors, or revoke the key from Account → API access at any time.
Ready to connect Lead Recorder
to Grok?
Free plan available. Add it from grok.com/connectors in under a minute.
No credit card required · Included on every plan