Resources
The Lead Recorder Blog
Practical guides on lead tracking, marketing attribution, and turning website visitors into customers.
Original research
How many times people visit a website before they enquire
Published touchpoint figures range from 6 to 266. We tracked 1,160 real enquiries to see what actually happens.
lead source statisticsattributiondata methodology
A correction to our lead source statistics
Our July lead source statistics reversed as the tracked cohort broadened from 9 to 26 sites. Here's what changed, why, and the corrected numbers.
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lead source tracking
How to Set Up Lead Source Tracking in Under an Hour
Four steps to a working lead source setup in under an hour: UTM links, form fields, call tracking, and a dashboard that ties it together.
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lead tracking tools
7 Lead Tracking Mistakes That Are Costing You Sales
Seven ways leads slip through between first contact and sale, and how small teams can close each gap without hiring anyone.
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website lead follow-uplead follow-up processwebsite enquiries
You Tracked the Lead. Now What? A Practical Follow-Up System for Website Enquiries
Tracking where a lead came from is only the first step. Learn how to route, qualify and respond to website enquiries without losing the context that made them convert.
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google ads conversion tracking
Google Ads Shows Conversions But You're Not Getting Leads
Google Ads counts form loads and calls as conversions, not paying customers. How to see which ones actually turned into real leads.
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attribution marketing
Your Marketing Reports Are Lying to You
Green dashboards and upward graphs while your client quietly shops for your replacement. Why most marketing reports mislead more than they inform.
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client reportingagencies
How to Write Client Reports People Read
Why 42.86% of clients are unsatisfied with agency reporting, the three questions every report needs to answer, and a minimal structure that works.
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attributiondark social
What Is Dark Lead Spend?
What the real research says about misattributed direct traffic, and the exact, adjustable formula behind our free attribution calculator.
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trackinggoogle tag managermeta pixel
Why Tracking Scripts Silently Break
Where Google and Meta say GTM, GA4 and Meta Pixel should live in your HTML, and the five ordinary events that quietly break tracking.
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utm parametersmarketing attribution
UTM Parameters Explained: The Complete Guide
What each UTM parameter does, why case sensitivity fragments GA4 reports, and a naming convention that scales past one person.
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google ads conversion tracking
How to Find Which Google Ads Keywords Make You Money
Hitting conversion targets isn't the same as making money. How to find which Google Ads keywords actually turn a profit, not just volume.
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attribution in marketing
Why Small Businesses Waste 40% of Marketing Budget
Roughly 40% of small business marketing spend delivers nothing. What to track instead so you can tell which 40% before you spend it again.
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attribution marketing
5 Simple Attribution Tools for Teams Under 50
Five attribution tools built for teams without a data analyst or a six-figure budget, for anyone under 50 people who just needs to know what's working.
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