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EbookThe Business Owner's Guide to Spotting a Copycat Channel Before It Fools You
How to tell a real new-customer channel from one just relabeling demand you already had
A correction to our lead source statistics
Our July lead source statistics reversed as the tracked cohort broadened from 9 to 26 sites. Here's what changed, why, and the corrected numbers.
Proving Your Agency's Worth in One Screenshot
How to read your own lead data before your next monthly check-in
How to Set Up Lead Source Tracking in Under an Hour
Four steps to a working lead source setup in under an hour: UTM links, form fields, call tracking, and a dashboard that ties it together.
7 Lead Tracking Mistakes That Are Costing You Sales
Seven ways leads slip through between first contact and sale, and how small teams can close each gap without hiring anyone.
You Tracked the Lead. Now What? A Practical Follow-Up System for Website Enquiries
Tracking where a lead came from is only the first step. Learn how to route, qualify and respond to website enquiries without losing the context that made them convert.
Catching the Leads That Slip Through the Cracks
Why the leak in your follow-up process costs more than the leak in your ad budget
Google Ads Shows Conversions But You're Not Getting Leads
Google Ads counts form loads and calls as conversions, not paying customers. How to see which ones actually turned into real leads.
Your Marketing Reports Are Lying to You
Green dashboards and upward graphs while your client quietly shops for your replacement. Why most marketing reports mislead more than they inform.
Which Leads Are Worth Chasing First
What 1,145 tagged leads reveal about who to call back now, and who can wait
How to Write Client Reports People Read
Why 42.86% of clients are unsatisfied with agency reporting, the three questions every report needs to answer, and a minimal structure that works.
What Is Dark Lead Spend?
What the real research says about misattributed direct traffic, and the exact, adjustable formula behind our free attribution calculator.
Why Tracking Scripts Silently Break
Where Google and Meta say GTM, GA4 and Meta Pixel should live in your HTML, and the five ordinary events that quietly break tracking.
UTM Parameters Explained: The Complete Guide
What each UTM parameter does, why case sensitivity fragments GA4 reports, and a naming convention that scales past one person.
How to Find Which Google Ads Keywords Make You Money
Hitting conversion targets isn't the same as making money. How to find which Google Ads keywords actually turn a profit, not just volume.
Why Small Businesses Waste 40% of Marketing Budget
Roughly 40% of small business marketing spend delivers nothing. What to track instead so you can tell which 40% before you spend it again.
5 Simple Attribution Tools for Teams Under 50
Five attribution tools built for teams without a data analyst or a six-figure budget, for anyone under 50 people who just needs to know what's working.
Chrome Extension: Tracking Checker
Click the extension on any site to see if its phone numbers are tracked: tel: links, call tracking, Lead Recorder, GA4 and GTM.
Lead Tracking Spreadsheet Template
A free lead tracking template with source, status, follow-up dates and an automatic pipeline summary. Opens in Excel and Google Sheets.
Click-to-Call Scanner
Scan any URL to find every phone number and enquiry path on the site, and see whether each one is actually being tracked.
UTM Builder & Cleaner
Build clean, error-free UTM tracking links in seconds, with auto-lowercase formatting and quick-fill presets for Google Ads, Meta and email.
Script & Pixel Checker
Scan any URL to check whether Google Tag Manager, GA4, Meta Pixel and Lead Recorder are actually installed in the page head.
Attribution Health Check Calculator
Estimate how much lead value and ad spend GA4 misattribution might be hiding in your "direct" traffic.
Lead Report Generator
Paste a messy GA4 or Meta Ads CSV export and get a clean, client-ready summary with top channels and cost per lead.
GA4 Attribution Model Checker
Check whether your GA4 property has the volume to actually run data-driven attribution, or is silently falling back to last-click.
Booked vs. Billed Gap Calculator
Enter your monthly ad or agency spend, the leads reported to you, and the leads you can actually verify, and see what percentage of your spend is going toward leads nobody can account for.
Marketing Channel Mix Reality Check
Compare what you spend on each marketing channel against the share of leads you assume it brings in, and see where a guess is furthest from your budget.
Phantom Lead Budget Calculator
Enter your monthly ad spend, the leads your channels report, and your actual lead count to see how many leads have no source attached and what they'd cost at your average cost-per-lead.
Follow-Up Speed vs. Lead Source Revenue Calculator
Compares how much revenue phone leads and form leads produce once you factor in how fast your team follows up, using close-rate estimates you enter yourself.
Dead Source Dollar Leak Calculator
Enter your monthly marketing spend and the share of leads tagged Direct/Unknown to see the dollar amount tied to spend you cannot currently trace back to a channel.
Lead Source Blind Spot Calculator
Enter your monthly leads, how many you can currently trace to a channel, and your average lead value to see how much revenue is sitting behind leads marked "unknown source."
Untagged Lead Cost Calculator
Enter your monthly marketing spend, total leads, and the share you can't confidently attribute to a channel to see the dollar amount you're spending blind.
Connect a site in a few minutes
See exactly which channels are driving real leads, not just traffic, with one snippet and no setup call.
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