
The Business Owner's Guide to Which Leads Are Worth Chasing First
What 1,145 tagged leads reveal about who to call back now, and who can wait
What's inside
- 1Every Lead Gets the Same Treatment, and That's the Problem
- 2The Number Everyone Quotes, and Where It Actually Comes From
- 3How Your Leads Actually Arrive
- 4The Channel Underneath the Channel
- 5Building a Chase Order, Not a Chase Rule
- 6Why Phone Leads Get Ignored, and Why That's the Expensive Mistake
- 7Where This Leaves You





What is Lead Recorder
It tags every form fill, phone tap, and booking with the channel that actually drove it.
Automatically, from one script tag. No more guessing whether a lead came from Google Ads, organic search, or a referral, and no more treating "Direct" as a catch-all for traffic you can't explain.
- One script tag, no developer needed
- Named leads, not anonymous sessions
- Works with WordPress, Webflow, Squarespace, Wix
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
Connect a site in a few minutes
See exactly which channels are driving real leads, not just traffic, with one snippet and no setup call.
Free plan available · No credit card required
More free resources
See all tools →Lead Tracking Spreadsheet Template
A free lead tracking template with source, status, follow-up dates and an automatic pipeline summary. Opens in Excel and Google Sheets.
Click-to-Call Scanner
Scan any URL to find every phone number and enquiry path on the site, and see whether each one is actually being tracked.
UTM Builder & Cleaner
Build clean, error-free UTM tracking links in seconds, with auto-lowercase formatting and quick-fill presets for Google Ads, Meta and email.