The Business Owner's Guide to Catching the Leads That Slip Through the Cracks
Why the leak in your follow-up process costs more than the leak in your ad budget
What's inside
- 1You Don't Have a Traffic Problem
- 2Where the 1,145 Leads Came From
- 3The Lead That Doesn't Look Like a Form
- 4The Window You're Actually Working With
- 5What the Research Says About Speed, and What Doesn't Hold Up
- 6Where the Leaks Actually Are, by Channel
- 7Plugging the Leak Before Spending More on Ads
What is Lead Recorder
It tags every form fill, phone tap, and booking with the channel that actually drove it.
Automatically, from one script tag. No more guessing whether a lead came from Google Ads, organic search, or a referral, and no more treating "Direct" as a catch-all for traffic you can't explain.
- One script tag, no developer needed
- Named leads, not anonymous sessions
- Works with WordPress, Webflow, Framer, Squarespace, Wix
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
Connect a site in a few minutes
See exactly which channels are driving real leads, not just traffic, with one snippet and no setup call.
Free plan available · No credit card required
Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads
More free resources
See all tools →The Business Owner's Guide to Which Leads Are Worth Chasing First
What 1,145 tagged leads reveal about who to call back now, and who can wait
Chrome Extension: Tracking Checker
Click the extension on any site to see if its phone numbers are tracked: tel: links, call tracking, Lead Recorder, GA4 and GTM.
Lead Tracking Spreadsheet Template
A free lead tracking template with source, status, follow-up dates and an automatic pipeline summary. Opens in Excel and Google Sheets.