About Lead Recorder
Lead Recorder is built by me, Tom Galland. I run SEO Growth, a Sydney-based agency managing 130+ client SEO and Google Ads campaigns. For years, the hardest question a client could ask wasn't “how's my ranking” — it was “which of these leads actually came from what we're paying you for.” GA4 could tell me a session happened. It couldn't tell me a form submission or a phone call actually turned into a real enquiry, or which ad, keyword, or page was behind it.
I built Lead Recorder to answer that question directly — one script tag, and every form fill and phone click gets tied back to the campaign, keyword, or channel that produced it, in plain English instead of a GA4 report. What started as an internal tool for SEO Growth's own client reporting is now what we and a growing number of other agencies, tradies, and web designers use to prove which marketing is actually working.
You can find me at tomgalland.com, LinkedIn, or Indie Hackers, where I write about building Lead Recorder in public.
Get in touch
Questions, feedback, or just want to say hi? Email hello@leadrecorder.com.