Why this actually matters
You'll see “78% of customers buy from whoever responds to their enquiry first” quoted as the reason speed matters. We went looking for where that number came from and couldn't find it, not in a study, a survey, or any of the posts that cite it. A near-identical real estate version, credited to the National Association of Realtors, isn't in their report either. We're not repeating a number we can't stand behind, and you can see what else didn't hold up when we checked it.
The number that is real, from our own dataset: 45% of leads arrive outside business hours, before 8am, after 6pm, or on a weekend. Nobody is refreshing the dashboard at 11pm on a Saturday. A Slack alert is how you find out anyway, in the channel you already have open. See the full breakdown.
What the alert includes
The default message is deliberately short: contact details, the page they enquired from, and source. Everything else, the page journey, device and location, whether they've visited before, time on site before converting, ad click IDs, is off by default and one checkbox away from Integrations → Customize message on any connected site.
| Lead Recorder field | Slack field | Notes |
|---|---|---|
| nameField | Message text | Opening line of the alert, always included |
| emailField / phoneNumber | Contact details | On by default |
| formPage | Page they enquired from | On by default |
| utmSource / utmMedium / utmCampaign | Source | On by default |
| pagePath, device, city/region, returning visitor, ad click IDs, and more | Off by default | Turn on from Customize message |
Setting it up
Create your account
No credit card required. If you're already using Lead Recorder, skip to the next step.
Open a site, then Integrations
Every site has its own Slack connection, so a multi-site account can point each one at a different channel.
Click Connect on Slack
Slack's own consent screen asks which channel to post to. Pick something like #new-leads, not #general.
Customize what the alert includes, if you want to
The default message covers contact details, the page they enquired from, and source. Turn on page journey, visitor history, time to convert, or ad click IDs from Customize message.
What catches people out
What catches people out
Channel choice decides whether this works. Pointing the alert at #general means it gets muted inside a week, buried under everything else the team posts there. A dedicated channel, checked or muted on its own terms, is what keeps people actually reading it.
Every site has its own connection.If you run more than one site, connecting Slack on one doesn't connect it on the others, and each can point at a different channel with a different set of fields turned on. Useful if one site's team wants more detail than another's, easy to forget if you're expecting a new site to just inherit the setup.
What it looks like when it's working
🔔 New lead: Dan Walsh
📞 0412 345 678
📍 Source: Google Ads · Emergency Plumber Sydney
Already prefer Zapier?
The native connection above does the same job as this Zap: one click, no separate Zapier account, and the field list is already customizable. The Zap earns its keep when this alert is one step in something bigger, feeding a multi-app workflow, or landing in a Slack workspace through an app you don't control directly.
Stop finding out too late.
Start recording.
Your next lead is about to hit your website. Know exactly where it came from, the moment it happens.
No credit card required · Included on every plan
Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads