See it in 30 seconds
From an anonymous GA4 session to the exact ad, keyword, and phone call that closed it.
Three questions you can't answer right now
Which channel actually brought your last five leads?
Was that a GA4 session, or a real person who called?
Is the $2,000 in ads actually getting you customers?
Lead Recorder answers all three in about 30 seconds.
Stop defending your ad spend.
Start proving it works.
Nobody cares about CTR or Quality Score. They care about business. Slide to see how Lead Recorder turns abstract ad data into visual proof anyone can actually understand.
Sarah Mitchell
submitted your contact form
Google Ads
“roof repair near me”
James Cooper
clicked your phone number
Organic Search
(Google)
“One link. Zero doubt.”
source / medium: google / cpc
campaign: spring_2024_roofing
sessions: 847
conversions: ???
“So... did my $2,000 in ads get me anything?”
← Drag to compare →
Everything you need, nothing you don't
The short version, if you're skimming.
Exact source attribution
See which ad, keyword, or channel brought each lead: Google Ads, SEO, Facebook, referral, or direct.
Full page journey
Every page a lead visited before converting, with time spent on each.
Named leads, not sessions
The actual person who filled out the form or clicked to call, not an anonymous session ID.
30-second setup
One script tag in your site header. Works with WordPress, Webflow, Framer, Squarespace, Wix, and more.
Shareable links
Send a link to a team member lead feed instead of screenshotting GA4 for them every month.
Flat, transparent pricing
$0-$199/mo. No overage fees, no per-lead or per-minute charges, ever.
See the full story,
not just the ending
Most tools tell you someone converted. We show you the entire journey: which ad they clicked, what pages they read, how long they spent, and exactly when they picked up the phone or hit submit.
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
30 seconds to set up.
Seriously.
Drop one script tag in your site header. Same place you'd put a Facebook pixel. That's the entire setup.
Third-party cookies are on their way out, and per Supermetrics' 2026 Marketing Data Report, 52% of marketing teams don't even own their data strategy. This is first-party data by design: collected straight from your own site, owned by you, not rented from an ad platform. What that actually means.
<head> <!-- your tags --> <script src=".../api/script/YOUR_KEY" defer></script> </head>
Paste the snippet
One line in your site header. Works with WordPress, Webflow, Framer, Squarespace, Wix, and anything else with a custom code field.
Visitors get tracked automatically
UTMs, referrer, landing page, device, every page they visit: captured as first-party data you own outright, stored without cookies and with no consent banner needed.
Leads appear in your feed
The moment someone submits a form, clicks your phone number, or books a call, you see it with full source attribution.
Built for people who hate analytics
If you've ever stared at GA4 wondering what it means, this is for you.
Business owners
You spend money on ads. You want to know if they're working. Not "sessions", actual humans who called or emailed you.
"I just want to know if my $2,000/month in Google Ads is getting me customers."
Agency account managers
Prove ROI to clients without screenshotting GA4. Send them a link to their lead feed. They'll see it themselves.
"My client doesn't understand GA4. Now I just share their Lead Recorder link."
Freelance web designers
You built the site. Now show your client it's actually generating leads, and where they're coming from.
"Clients used to ask if the site was working. Now they can see for themselves."
How we stack up
A condensed look. See the full breakdown for each.
← Swipe to see the other column →
Checked against whatconverts.com/pricing and Google's own documentation, July 2026 — pricing changes, so confirm current numbers before deciding.
We picked WhatConverts and GA4 here since they're the two most common comparisons — CallRail gets the same treatment on its own page.
Rated 5.0 on G2
Real reviews from verified users, not handpicked marketing copy.
“Previously, I found it hard to understand the Google Ads dashboard, but with Lead Recorder, it's just really simple to understand what people are clicking on and how they interact with our business.”
“Lead Recorder gives me data that makes a difference. Understanding where my leads are actually coming from helps me direct my resources to where it has the biggest impact.”
“I like that Lead Recorder is easy to set up and gives clear insights into lead sources. It helps me quickly understand which marketing efforts are working.”
“I like Lead Recorder's simple dashboard, accurate lead tracking, and clear insights that help improve marketing decisions.”
Free to start. Upgrade when you grow.
No credit card. No trial period. The free plan works forever.
Free
- 1 site
- Last 10 leads
- All lead types
- Page journeys
Starter
- 3 sites
- Unlimited leads
- Lead statuses
- Email support
Growth
Popular- 10 sites
- Unlimited leads
- Email alerts
- CSV export
Agency
- Unlimited sites
- Unlimited leads
- White label
- Priority support
From the blog
View all posts →
Your Business Is Growing But You Don't Know Why
Why Your Revenue Is Growing But You Can't Identify What's Actually Working You're up 40% year-on-year. The bank balance looks healthy. New customers kee...
Google Ads Shows Conversions But You're Not Getting Leads
Why Your Google Ads Dashboard Shows Conversions But Real Leads Aren't Coming In You check your Google Ads dashboard on Monday morning. Forty-seven conve...
First-Click Tracking Is Killing Your Best Channels
Why First-Click Attribution Misses Your Most Valuable Marketing Touchpoints First-click attribution assigns 100% of the credit to whichever channel brou...
Frequently asked questions
Common questions from businesses and agencies.
The snippet reads UTM parameters, the HTTP referrer, and the landing page URL on arrival. It stores that in the browser session. When they submit a form, click a phone number, or book via Calendly, we stitch the session to the lead.
No. One script tag in your site header. Same as adding a Facebook pixel. WordPress, Squarespace, Wix, Webflow: they all have a spot for it in settings.
Click-to-call phone taps, mailto clicks, and bookings through Calendly or external systems like GetTimely and Acuity. You choose per site.
GA4 shows aggregate traffic. We show individual leads with their exact source, in English. Built for business owners, not analysts.
Yes. One site, last 10 leads, all features. No credit card, no expiry.
Yes. Connect the Lead Recorder MCP server to Claude (claude.ai, Claude Desktop, or Claude Code) and ask for a site's monthly report or which client sites have gone quiet, without logging into the dashboard. Read-only, and it never sees a lead's name, email, or phone number.
Still have questions? Get in touch and we reply within a few hours.
Prefer to see it live? Book a 30-minute walkthrough with Tom.
Free tools for the everyday work
Ungated, no sign-up, built for the same work Lead Recorder does every day.
Stop guessing.
Start recording.
Your next lead is about to hit your website. Know exactly where they came from.
30 second setup · No credit card · Cancel anytime
Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads