See which ads, searches and posts are making you money

When someone lands on your site the snippet reads the UTM parameters, the referring site and the landing page URL, then holds that in the browser session. When that person later submits a form, taps a phone number or books a time, we stitch the session to the enquiry. So the source recorded is where they originally came from, not the last page they happened to be on. That's first-touch attribution: whichever ad, search or post brought someone in gets the credit, even if they read another five pages before converting. There is a fuller explanation of how lead sources are grouped in the docs.

Click-to-call phone taps, mailto clicks, and bookings through Calendly, Acuity, GetTimely and other external booking systems. You choose which of these count as a lead on each site, since a mailto click means something different for a law firm than it does for a plumber.

No, and we will not pretend otherwise. A tap opens the dialler. Whether the person pressed call, whether it connected, and whether anyone picked up are all things the free tap-tracking cannot see. What it can tell you is that someone was interested enough to tap, and which ad or search produced that. If you need to know whether the call actually connected, our call tracking add-on covers that with a real number that forwards to your business.

Because for a lot of local service businesses the phone is the main way people enquire. Across 3,146 tracked enquiries on 26 sites over about 18 weeks, 44.3% were phone taps rather than forms, and that varies hugely by trade: on the plumbing sites in that sample it was 97.1%. That is a product dataset rather than a representative estimate of every business, but if your enquiries look anything like that, form tracking alone is missing most of them.

Only if you connect a Google Ads account. Out of the box you see the channel and the campaign from the UTM, not the keyword. Keyword level data comes from Google, not from the snippet, so it needs the account connection to work. That's different from standard Google Ads conversion tracking, which just counts an event inside the platform: connecting the account turns this into real Google Ads lead tracking, tied to the actual person who enquired rather than an anonymous conversion count.

Because the browser did not tell us where they came from. That happens when someone types your address in, clicks a link in a messaging app, comes from an app's in-built browser, or arrives from a site that strips the referrer. In our own dataset around 24% of leads landed in Direct even with tracking running. We would rather show you that honestly than guess at a source and put a number next to it.

The full page journey. Every page that person visited before enquiring, in order, with time spent on each. That is often the more useful part, since it shows what someone read before they picked up the phone. It is also why last-click reporting can quietly bury the channel doing the real work.

We keep the original source for that browser rather than overwriting it with whatever brought them back. Worth knowing that in our own data 82.5% of enquiries came on the first visit, with a median of two pages and a couple of minutes on site. Multi-visit journeys happen, but they are less common than most attribution advice assumes.

Any site where you can add a line to the header. We have step by step guides for WordPress, Squarespace, Wix, Webflow, Shopify, Framer, GoDaddy and Duda, plus Google Tag Manager for everything else.

Yes, it is in the official WordPress plugin directory. Install it, paste your tracking key, and it adds the script to every page. No theme edits and no tag manager needed. There are separate guides for Divi and Elementor if you build with either.

The script loads with the defer attribute, so it waits until the page has finished rendering. It is one small file and it does not block anything.

Yes. It picks up submissions from Contact Form 7, Gravity Forms, WPForms, Typeform, Jotform and most others, including forms that redirect to a thank you page and ones that show a message in place.

It happens more than people realise. A theme update, a plugin change or a site migration can quietly remove the snippet and nothing looks wrong from the front end. Our free script checker will tell you whether it is still there, and if a site suddenly stops recording leads we will flag it.

GA4 shows you aggregate traffic and anonymous sessions. Lead Recorder shows individual enquiries with the source next to each one, in plain English. GA4 is a genuinely powerful tool if you have the time to learn it and someone to build the reports. Most business owners have neither, and most agencies are tired of explaining it on client calls.

WhatConverts and CallRail are call tracking platforms first, with dynamic number insertion, call recording, and transcription that we do not have. We built a simpler call tracking add-on of our own: a real number that forwards to your business and logs every call as a lead, no swapping numbers per visitor, no recording. That is real capability on their side and worth paying for if you need it. The bigger difference is billing. They charge by lead, by minute or by number, so a good month costs you more. We charge a flat monthly price by number of sites, plus a flat fee for call tracking if you want it, with no overage.

No, and it is not trying to be. There is no pipeline, no deal stages and no sales sequences. It records where enquiries came from and hands them to whatever you already use. If you want them in HubSpot, GoHighLevel or Pipedrive, the Zapier connection does that.

For recording, routing across multiple destinations, or a number that automatically changes for every visitor, yes, a dedicated platform covers that and we do not replace it. For a real number that forwards to your business and logs who called, how long, and whether it connected, that is now built in as an add-on. If all you want to know is which ad or search made someone pick up the phone, the free tap tracking tells you that too, without swapping numbers on your site or paying per minute.

No. Attribution is held in the browser session rather than in a cookie, which is why there is no consent banner needed for the tracking itself. Your own site may still need a banner for other reasons, and that is a question for whoever handles your compliance rather than for us.

You do. It is first-party data collected on your own site, not something rented from an ad platform. You can export it whenever you like and take it with you if you leave.

No. Not using cookies removes one common reason for a consent banner, but privacy obligations depend on your jurisdiction, what you collect elsewhere on the site, and how you use the data afterwards. We can tell you exactly what the script does technically. Whether that satisfies your obligations is worth checking with someone qualified.

Whatever the person typed into your form, which usually means a name, an email address and a phone number, plus the page journey and the source. For phone taps there is no name unless they also filled something in, so you get the source and the journey but not an identity. How that is stored and protected is set out on the security page.

Yes, individually or in bulk, and it is removed rather than hidden. If someone exercises a deletion request with you, you can action it yourself without asking us.

Not a permanent free tier, no. You don't need a credit card to get started and see it working on a real site, and paid plans begin at $39/mo when you're ready to upgrade.

Nothing is auto-charged. You'll get an email once you're at your fair-use ceiling, and it becomes a conversation, not a surprise invoice.

No. The price is the price. A busy month costs the same as a quiet one, which is the main reason people move across from usage-billed tools.

Up, down or off, whenever you like, from inside the dashboard. No call to book and nobody trying to talk you out of it.

One visit by one browser. If the same person comes back the next day that is a second session. Sessions are how the plan limits are measured, since they scale with how much traffic your sites get.

Yes. Refer someone and earn 30% recurring commission for as long as they stay subscribed, no cap on referrals. Signup is instant and self-serve. If you actually manage installs for clients rather than just sending a link, there's also a certified partner tier with a directory listing on top of the same commission.

Yes, and this is the part most agencies actually come for. Each site has a shareable link that shows a read-only page of that client's leads and sources. No account, no password, no walkthrough. You send a link instead of screenshotting GA4 every month.

Yes, if you turn it on. A client can mark a lead or leave a note on the shared page, which is useful when you want to know which enquiries actually turned into work rather than guessing from the count.

On the Agency plan, yes. The client-facing page carries your branding rather than ours.

Each site sits in its own space with its own snippet, leads and share link, all under one login. Plans go from 1 site up to 25, and the session allowance on the Agency plan is pooled so a busy client does not cost you a quiet one.

Show them the page. That is genuinely the whole answer. The argument usually comes from the client counting the enquiries they remember and the agency counting conversions in an ad platform, and those two numbers never match. A list of real enquiries with dates and sources ends the conversation faster than a report does.

Yes. If you send someone our way and they subscribe, you earn a share of what they pay for as long as they stay. There is also a certified partner listing for agencies who use it across their client base.

Through Zapier, yes. New leads can flow into HubSpot, GoHighLevel, Pipedrive, Google Sheets, Slack, Mailchimp and a few hundred other things, with the source attached rather than stripped out.

Yes. Email alerts are included on every plan, Business and up. If you want it somewhere else, the Zapier connection can post to Slack, Teams, or send an SMS through Twilio, which suits trades who are not at a desk.

Yes. Connect the Lead Recorder MCP server to Claude, whether that is claude.ai, Claude Desktop or Claude Code, and ask it things like which client sites have gone quiet this month, write me a summary for this account, or add a new client site and grab its tracking snippet. Four of the five tools are read-only and never see a lead's name, email address or phone number; the fifth just creates a new site record and is limited to account admins.

Yes. Lead Recorder has a ChatGPT plugin: connect it and ask things like which client sites have gone quiet this month, write me a summary for this account, or add a new client site and grab its tracking snippet. Four of the five tools are read-only and never see a lead's name, email address or phone number; the fifth just creates a new site record and is limited to account admins. There's also a separate Zapier connection for drafting a reply to each new lead.

There are connectors for Gemini and Grok on the same basis. Same rule applies: four tools are read-only, and the fifth just creates a new site record, limited to account admins.

Yes. CSV export is included on every plan, and there is an API if you would rather pull it into something yourself. There is also a report generator if what you want is something client-ready rather than raw rows.