Getting started with Lead Recorder

How the Lead Recorder snippet works and what you need to start tracking leads on your website.

Lead Recorder adds a small script to your website that captures where every enquiry, booking, and form submission came from: organic search, paid ads, direct traffic, or referral.

How it works

1. 1A visitor lands on your website from Google, a Facebook ad, a referral link, etc.
2. 2The snippet captures the traffic source and stores it in the visitor's browser.
3. 3The visitor fills out a form, taps your phone number, books a call, or makes an enquiry.
4. 4The snippet logs the lead and its source to your dashboard within a few seconds.

What you need

• A Lead Recorder account (free to start)
• Access to add a script tag to your website
• A thank you page, if you're using an external booking tool (Calendly, Acuity) rather than an on-site form — see below

Step 1: Copy your snippet

Log in to your Lead Recorder dashboard, select your site from the left sidebar, and copy your tracking snippet.

<script src="https://www.leadrecorder.com/api/script/YOUR_KEY" defer></script>

Step 2: Add the snippet to your website

Paste the snippet inside the <head> of every page on your website. See the platform guides in this help centre for WordPress, Webflow, Squarespace, and more.

Step 3: Set up a thank you page (only if you're using an external booking tool)

On-site forms are picked up the moment they're submitted, redirect or not, so most sites can skip this step. If you're using Calendly, Acuity, or another external booking tool, create a dedicated page like yourwebsite.com/thank-you, install the snippet on it, and point the booking tool's confirmation redirect there. See "What is a thank you page and why do I need one?" for the detail.

Step 4: Verify it's working

Submit a test form on your website, or make a test booking if you're using an external booking tool. A new lead should appear in your dashboard within a few seconds.