Who do you need to convince?
Pick one, get a message written for that exact conversation.
Hey [name], I found something that fixes the "is our marketing working" conversation we have with clients every month. It's called Lead Recorder: one script tag, and each client gets a live link showing every lead with its exact source, no more building reports by hand. $39/mo to try on one site, $299/mo flat if we roll it out agency-wide, no per-client fee. Can I set it up on [client] this week and show you?
One flat fee, up to 25 client sites
No per-client pricing to justify against each retainer. $299/mo covers the whole book once you're past a handful of clients.
Replaces hours of manual reporting
Clients get a live link instead of a monthly deck someone has to build. That's billable time back.
White-label, looks agency-built
Client sees your branding, not a vendor's. Nothing to explain about a new tool in the stack.
Low-risk to test
Business is $39/mo for one site, with a 14-day money-back guarantee. Prove it on one client before asking for the account-wide budget line.
The one-pager version
If they only read four numbers
to start, no card, not a trial
setup, one script tag
of leads arrive outside business hours, easy to miss without this
of leads are phone clicks, invisible to GA4 by default
Screenshot this part. It's built to be forwarded on its own, without the rest of the page for context. Sources: the full dataset.
What they'll actually say back
Four objections, and a straight answer to each.
“We already have GA4 / analytics.”
GA4 tells you a session happened. It doesn't tell you who, or what they searched to find you. This fills the one gap GA4 structurally can't: naming the actual lead behind the conversion. Nothing to rip out.
“We don't have budget for another subscription.”
It's $39/mo flat, with a 14-day money-back guarantee if it doesn't earn its keep. Show them it working on real traffic before asking for a bigger line item.
“Isn't this just another dashboard nobody checks?”
It's a live link, not a report someone has to remember to build or open. Send the actual link, not a description of one, that's the fastest way to make this objection disappear on its own.
“Will this need a developer, or slow down the site?”
One script tag, the same category as a Facebook pixel. Thirty seconds, no dev ticket, no measurable impact on page speed.
Don't ask for the budget. Ask for ten minutes.
The version of this pitch that actually works isn't “can we buy this,” it's “can I set it up on one site and show you what it looks like.” That one's true: no card, no contract, nothing to sign off on until there's something real to look at.
“Previously, I found it hard to understand the Google Ads dashboard, but with Lead Recorder, it's just really simple to understand what people are clicking on and how they interact with our business.”
“Lead Recorder gives me data that makes a difference. Understanding where my leads are actually coming from helps me direct my resources to where it has the biggest impact.”
“I like that Lead Recorder is easy to set up and gives clear insights into lead sources. It helps me quickly understand which marketing efforts are working.”
“I like Lead Recorder's simple dashboard, accurate lead tracking, and clear insights that help improve marketing decisions.”
Common questions
“We already have GA4 / analytics.”
GA4 tells you a session happened. It doesn't tell you who, or what they searched to find you. This fills the one gap GA4 structurally can't: naming the actual lead behind the conversion. Nothing to rip out.
“We don't have budget for another subscription.”
It's $39/mo flat, with a 14-day money-back guarantee if it doesn't earn its keep. Show them it working on real traffic before asking for a bigger line item.
“Isn't this just another dashboard nobody checks?”
It's a live link, not a report someone has to remember to build or open. Send the actual link, not a description of one, that's the fastest way to make this objection disappear on its own.
“Will this need a developer, or slow down the site?”
One script tag, the same category as a Facebook pixel. Thirty seconds, no dev ticket, no measurable impact on page speed.
Set it up before you ask
No card, live in 30 seconds. Have something real to show before the conversation, not a pitch deck.
No credit card required
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