The Business Owner's Guide to Spotting a Copycat Channel Before It Fools You
How to tell a real new-customer channel from one just relabeling demand you already had
What's inside
- 1The Lead That Lied About Where It Came From
- 2What 3,146 Leads Actually Look Like When You Sort Them
- 3Three Ways a Channel Steals Credit From Another
- 4The Tell Hiding in Lead Type, Not Just Lead Source
- 5Questions to Put to Your Agency Before You Believe the Report
- 6What This Data Can't Tell You
- 7Where Lead Recorder Fits
What is Lead Recorder
It tags every form fill, phone tap, and booking with the channel that actually drove it.
Automatically, from one script tag. No more guessing whether a lead came from Google Ads, organic search, or a referral, and no more treating "Direct" as a catch-all for traffic you can't explain.
- One script tag, no developer needed
- Named leads, not anonymous sessions
- Works with WordPress, Webflow, Framer, Squarespace, Wix
This month's sources
47 total leadsSee exactly which channel is driving leads, no digging through reports.
Connect a site in a few minutes
See exactly which channels are driving real leads, not just traffic, with one snippet and no setup call.
No credit card required
Found you via Google Ads · "best plumber near me"
Found you via Organic Search · "emergency electrician"
Found you via Facebook Ads
More free resources
See all tools →Catching the Leads That Slip Through the Cracks
Why the leak in your follow-up process costs more than the leak in your ad budget
Which Leads Are Worth Chasing First
What 1,145 tagged leads reveal about who to call back now, and who can wait
Proving Your Agency's Worth in One Screenshot
How to read your own lead data before your next monthly check-in